All in the Details: Transforming A Room

It is our point of view at RGI that to be a great event producer, you must really enjoy a challenge! One of the most significant challenges we face for our clients is often how to transform a room to meet the needs of our client's event. Couple that with them needed to meet a budget, and now you are really speaking our language! No matter what price point we need to achieve for a client. There are a few tried and true, focused ways we evaluate when proposing a plan for transformation to a client!

Create Impactful Wow Moments

If you know anything about RGI, we love to go big or go home! Our goal with any and every event we produce is for attendees to walk away amazed. But transformation doesn’t have to mean saturation. Creating big impact moments spread strategically throughout a space is a great approach when creating an environment that feels transformative. Through unique activations, an incredible stage build and even right down to food and beverage, creating killer focal points rather than trying to blanket the entire space is sure to make a massive impact!

Lean Into lighting

Great lighting is really worth the investment. Very few elements can so transformatively fill up a space and directly influence an event's atmosphere and energy. If we are given - which we always are - strict instructions on a budget, we will always invest a good chunk of it in lighting. You will be surprised, stunned, and extremely happy with the results of your spending!

Draw the Eye

Diversity within a space creates a transformative effect. Alternate linens with lots of patterns in the same color palette to pull an attendee's eye around the room. Play around with an innovative floor plan or an outside-the-box registration flow. Switch up past appetizers with stations darted around the space. Anytime you can mix it up helps to really amplify interest and make a room feel transformed.

Transforming a space truly is one of the best parts of what we do! There is just something about turning an ordinary room into a breathtaking experience - from lighting and decor to custom builds, entertainment, and activations; no detail is overlooked!