Event Recap: Carbon 180 Summit
While Earth Day has come and gone, our RGI Atelier team is constantly focused on eco-friendly practices – especially when working with clients whose mission is reducing carbon footprint! Recently we were given the opportunity to produce a two-day conference for some of our favorite eco-friendly clients!
The Carbon 180 Summit convened experts in carbon removal for its inaugural event. Experts were invited to discuss the importance of carbon removal in mitigating the effects of climate change with roundtables, panels, and presentations by leading researchers.
Our clients had the passion but knew that the topic at hand could lose their audience’s attention pretty quickly, so RGI was tasked with creating an interactive experience for experts in the field to share knowledge, collaborate and advance the goal of achieving a sustainable future. Our goal was to make the summit into a conversation, where the guests and the experts would be able to engage with each other in memorable ways.
One of the ways we tackled this challenge was through a QR code trivia activation. Large pop-ups were placed throughout the venue with trivia questions displayed. Attendees could then scan the corresponding QR codes to find the answers! the custom-built six-foot-tall topical banners doubled as décor throughout the venue creating branding opportunities while driving guests to our client’s website and keeping them engaged with the concept of carbon removal.
Another way we kept things exciting was through the coveted meeting swag! Union-made tote bags were filled with branded pens, notebooks, water bottles, fun stickers, and Carbon 180 hats. It was essential to the clients that all swag items were ethically sourced and as green as possible!
After a day filled with roundtable talks and discussion panels, attendees were able to unwind at a happy hour filled with custom cocktails and on-brand snacks.
On the second day, the summit was moved to the US Capitol Building for a lobbying exercise. The day started with a catered breakfast in the rotunda and was followed by meetings with lawmakers. Attendees then had the opportunity to meet with lawmakers and advocate for carbon removal at the very heart of government.
Both days were planned to be interactive to keep the Carbon Removers Summit informative, while also making the event memorable and engaging for our client and their attendees.