Event Essentials: LIGHTS, Camera, Action!

It's no coincidence that "lights" comes first in this iconic phrase, "Lights, Camera, Action". Lighting is an important aspect that can completely transform the look and feel of a space. Read on for some of the top ways we use lighting to transform a space!

Big Brand Energy

No matter what type of client it might be – we love using lighting elements to create an identity for an event. We look to weave in colors of the organization hosting the event or the pallet of the event invitation. It's also a great opportunity to promote social media usage by projecting an event hashtag, the organization's logo or the title of the event. How you utilize lighting, be it uplights, pin spots, or projections for washes on your stage – there is always an opportunity to use this element to #MaterializeTheMessage.

Effects

The possibilities when it comes to lighting are truly endless. Far from just colors – patterns, shapes, movement and room effects are all tricks in the lighting arsenal we love to deploy. From creating a night sky awash with stars or a kaleidoscope mosaic to a wall full of waves or ripples on a pond, the capabilities of a strong lighting schematic can create a room full of wow, attendees will not soon forget.

Bang for the buck

This is not to say that great lighting is cheap. But that great lighting is really worth the investment. Very few elements can so transformatively fill up a space and directly influence an event's atmosphere and energy. If we are given - which we always are - strict instructions on a budget, I will always invest a good chunk of it in lighting. You will be surprised, stunned, and extremely happy with the results of your spend!

Overall, lighting is a crucial element in event décor and design and can greatly impact the overall look and feel of a space. By keeping these tips in mind, you'll be able to transform any venue into the perfect event space.