Event Recap: La Roche-Posay Presents "SOS Save Our Skin"
Here comes the sun… and one of our favorite clients knew how to kick the summer season off just right and raise awareness during skin cancer awareness month by rolling out their new sunscreen line and providing free skin cancer screenings.
When La Roche-Posay approached us to help produce a media breakfast for their new campaign “SOS Save Our Skin”, we knew the party had to feel like jumping right into a beautiful summer day with a venue on the water, beachballs galore and fresh-cut florals everywhere! The Queensyard at Hudson Yards in New York City was the perfect fit!
As a top dermatological brand, La Roche-Posey puts a huge amount of emphasis on skin cancer prevention, so it only made sense to launch the “SOS Save Our Skin” campaign in May, skin cancer awareness month. Not only was there a stunning and extremely informative event going on inside the Queensyard, but when attendees looked out the window they could see a giant outdoor La Rocher-Posay branded tent where the pubic could receive free skin cancer screening as the brand strived to break the Guinness world record for most screenings.
The breakfast was a great example of how to effectively incorporate brand identity into an event – but if you know anything about how RGI throws a production, you know it wasn’t as simple as a few posters or branded napkins. We really went all out wanting to #MaterializeTheMessage and drive home the importance of this new product as we head into UV-filled summer days!
From a textured floral beauty cart where guests to see, smell and feel the product firsthand to a customizable product station where attendees could take home personalized samples, we wanted the morning to be filled with experiences!
Surrounding the room were branded La Roche-Posay beachballs and stunning florals everywhere you looked – including a build-your-own flower arrangement with stems in various hues of orange!
What’s a media breakfast without something to really generate buzz?! We threw it back to summer days as a kid playing endless amounts of games on the pier – like the classic claw machine! We brought in a custom-branded old-school claw machine where guests could feel like a kid again winning killer prizes like gift cards or even grabbing the golden ball and winning a donation to charity from La Roche-Posay.
All these activations not only served as excellent marketing tools for the company but also provided guests with an engaging and memorable experience.
The morning wrapped with a delicious breakfast on tables branded with La Roche-Posey orange plates, beautiful menus, static cards for attendees to review and you guessed it more stunning florals!
