It's All in the (Customized) Details
By this point, you have probably heard us say “materialize the message” about a thousand times. That’s because we firmly believe that every aspect of an event should have a purpose – after all, it’s all in the details, right? One recent favorite detail was at a 20th-anniversary bash we threw for a lobbying firm here in Washington, D.C.
Throughout its two decades in business, Cornerstone Government Affairs expanded its operation and opened fifteen offices across the country. While we strategized on how to represent this journey in the curated details throughout the event with food and a larger-than-life-sized road map, the detail we were most excited about not only highlighted CGA’s growth but also incorporated the event theme, which was larger informed by the event’s venue, iconic live music venue The Anthem. “Cornerstone Live!” came to life, taking attendees on the CGA nationwide tour through customized concert posters! After all, they would be found flashing all throughout the iconic concert venue, so it was imperative they fit the aesthetic and theme.
RGI’s focus is always finding edgy and unexpected ways to amplify client massaging. These posters presented a perfect opportunity to materialize the message. — Rachael Glaws, RGI Principal
Fifteen posters were designed to announce when each office opened its doors and went “live”! – a play on vintage city-specific tour posters. These posters were a playful, but very important detail to our clients. Each city's unique culture was displayed through carefully chosen landmarks and symbols from each city.
Fan favorites included: Denver, CO (The Rocky Mountains), Oklahoma City, OK (The Wild West Cowboy) Annapolis, MD (crabs), and of course Washington, DC (The National Mall).
The works of art were not just simple background pieces, they were an event staple, succinctly bringing together the who, what, where and when of the whole evening. And these posters were everywhere, hanging along the halls, flashing behind headlining band Go-Go Gadget during the concert, and even providing the 360-photobooth backdrop.
Guests from each of Cornerstone’s locations loved when they saw their office represented on the flashing posters – bringing home the feeling of a company-wide celebration!
