Event Essentials: Post-Worthy Moments
Social media seems to be running the world these days, doesn't it? From Instagramable details to "wow" moments you can't help but take a photo of, creating opportunities that encourage attendees to share with the world what they are experiencing in the room is no longer a nice element to have in event design, it's essential.
This is now more important than ever. It's a different way attendees engage with event experiences. It's also important to our clients to amplify exposure digitally in addition to in real life. – Rachael Glaws, RGI Principal
These content creation moments have become a cornerstone of our event installation strategies for our clients. One of our more recent engagement-driven exhibits was for our beauty brand client KISS and the launch of a website for one of their popular products, Falscara (false eyelashes). With the popularity growth of the product largely driven by platforms like TikTok and the guest list heavy with New York beauty influencers, it only made sense to create an entire section dedicated to content creation – we call it the TikTok Lounge.
TikTok, the wildly popular social media app, allows creatives to post short-formed videos often synced to popular songs or other famous audio clips. So…while the KISS event was essentially a lunch party for the Falscara website, it was also a celebration of a collaboration with singer/songwriter Maranda Rae who wrote a song specifically for the website launch with the idea of TikTok in mind. A listening station complete with rose gold Beats headphones synced with iPads allowed guests to listen to the song all night long and be inspired to create their next TikTok reel during the event. The listening station and TikTok Lounge were strategically placed next to the lash bar, where attendees could experience Falscara themselves and then hop into the TikTok Lounge to create their next piece of killer content.
As social media continues to dominate society, we find huge success by creating post-worthy moments in helping our clients feel as though their event goes beyond the venue. So, next time you are planning an event, be sure to think about those details and moments that are sure to get your guests sharing with their online community!
