Full Speed into Fall
If you follow us on social media – and if you don't, what are you waiting for? – you will no doubt have caught on by now that here at the RGI atelier, the first real sign of the season changing is a very defined uptick in activity. It happens every year without fail about ten days after Labor Day. Suddenly out of seemingly nowhere, we are running on all cylinders. I would never categorize any season in this industry as slow, but we are lucky enough to enjoy a somewhat more reasonable pace to a hectic job in the summer months. We enjoy it while we can because before we know it, which means now, blink and four months have passed. That's how much of a whirlwind fall event season really is.
However, the last few summers have not been like this at all. I don't need to tell you why. As the entire world emerges from the confines of the pandemic and begins to live under a new normalcy, we find ourselves at very long last in the throes of the first event season in many seasons where it has truly felt like we are back. We were very lucky that through our adaptability, flexibility, deep knowledge and unwavering trust of our clients we stayed busy during the pandemic – helping them meet the new challenges brought on by the restrictions around gathering together. But as once was famously crooned – ain't nothing like the real thing.
We are thrilled to be working on fall community activations for our programming clients, fundraisers and strategy launches for our nonprofit clients, conferences and meetings for our policy clients, and decadent product debuts and experiential efforts for our corporate clients. Additionally, we are so excited to welcome back the largest attendee volume event we produce each year after a long two-year absence, the Army 10 Miler! While we will not be welcoming the record crowds of 80,000 that we did in 2019, we are thrilled to be preparing to once again meet the thunderous cannons at the starting line in just a few weeks!
2019 Army 10 Miler, photo credit AUSA
2019 Army 10 Miler, photo credit AUSA
2019 Army 10 Miler, photo credit AUSA
If this sounds overwhelming and intimidating, well, it is! But then, event producers thrive under highly pressurized scenarios. It's just part of the job and likely a big part of your personality if this is what you do for a living. We take this on so our clients don't have to, and we smooth the edges by creating order in the chaos through our expert knowledge and experienced processes to these logistical and design challenges. For us, there's no place we'd rather be.
It's full speed ahead into fall in the RGI atelier and it's never felt so good. And while I am sure I will never forget the lessons learned over the past 2+ years, I think I, along with the rest of the event industry, have dwelled on the sadness of that time enough. Frankly, it's time to party. I hope I see you at one soon!
Cheers,
RG