Event Recap: La Roche Posay "Pride in Dermatology" – An Electric Night Celebrating Love

Pride month 2022 has come and gone, but we would be remised not to share more about how RGI celebrated love through an incredible event we had the honor to plan, produced, and thoroughly enjoy ourselves! If you know anything about trends, you know the 90s are back baby – so it was a fitting theme for our long-time client, a leader in dermatological beauty, La Roche Posay’s “Pride in Dermatology” celebration. From the venue, rainbow accents, totally 90’s costume contest and iconic 90’s chart-topping popstars….the night was fit for queens – not to mention the tens of thousands of dollars LRP raised for two incredible nonprofits!

Venue: Chelsea Music Hall, New York, NY

Located in New York’s Meatpacking District, Chelsea Music Hall was the perfect venue to host this retro and eccentric night! From the underground stage and moody ambiance to the neon signs and fully stocked bar full of on-brand and on-trend treats, guests were immediately transported back the 90s decadence of NYC!

Entertainment: Miss Peppermint, DJ Cazwell, Cece Peniston, Real McCoy and PAULA ABDUL

Here’s the 411 on the event’s live entertainment! RGI’s Principal and Creative Director actually got her start in the music industry working for superstar talent agencies in Los Angeles and touring with major label artists and festivals before landing as the Talent Buyer for iconic BB  King’s Blues Club. This is where she’s always felt most at home! So from scouting the perfect talent for the event to talent buying, negotiating contracts, organizing travel and accommodations, to ultimately producing the stage show – it's all in a day's work.

The event was emceed by La Roche Posay’s Director of Medical Affairs Tyler Steele (who we are pretty sure has a second career waiting for him on Broadway!) and the incredible Miss Peppermint from Ru Paul’s Drag Race and Drag Race All Stars, guests were majorly entertained from the start!

Getting jiggy with it, CeCe Peniston, one of the Top 100 Dance Club Artists and who scored five number one hits on the U.S. Billboard Hot Dance Music/Club Play, kicked off the show with her electric energy and killer dance moves, followed by a virtual performance by non-other than 90s icon Paula Abdul.

Abdul was unable to make the show in person, so RGI worked closely with her camp to plan and produce a virtual concert designed exclusively for the Pride in Dermatology guests. Closing out the elaborate program was the German Eurodance and pop music group Real McCoy. The group was only contracted to perform three songs but had so much fun on stage, that they added another three to their set – the crowd LOVED it, and so did we! As if we wouldn’t!

From stage design to lights and production we had our work cut out for us, but when working with incredible performers and an awesome venue, the show went off without a hitch! RGI also produced a simultaneous live stream virtual event for those who did not feel comfortable attending such a large event in person. Guests had the option to enjoy the show from the comfort and safety of their own homes, while not missing out on all the excitement!

Details: Bling, Bling!

The 90s loved their bling, bling! As guests arrived, they walked under a stunning and massive rainbow balloon arch before walking the red carpet at check-in. For our VIP guests, rainbow wristbands were given out, complementing their perfectly styled 90s-themed costumes! At the end of the night, each guest was given a blue metallic swag bag filled with lots of full-size La Roche Posay products and other fun Pride-inspired goodies.

Money Raised: $100,000 for non-profits

While the concert was pretty fly if we do say so ourselves, the event was also extremely successful on another front! Throughout the show, La Roche Posay donated $100,000 to two featured non-profits, OutCare and Homeward. Outcare is the nation's first comprehensive resource for LGBTQ+ healthcare offering provider and healthcare resource directories, mentorship, medical education reform and cultural competency training. At Homeward NYC, LGBTQ young adults with a history of trauma gain access to affordable housing in a supportive setting where they collaborate as active participants in their own care, goal-setting and achievement.

 We were honored to be a part of and celebrate the LGBTQ community through this event! The night was a phat success and like totally rad!