Connecting with Clients Coast to Coast
A NOTE FROM COMMANDER IN CHIC, RACHAEL GLAWS:
During the high season, I frequently find myself in any given week crisscrossing the country for face time with our valued clients in the markets we serve all over the nation. Since that's the life I've been living for most of the last two months, I wanted to take this installment of my 'Note from the CEO' and talk a little bit about how we get it done for our clients that span the country and the world.
Technology has undoubtedly made it easier. We now connect seamlessly through a few clicks, no matter where our clients are. This also makes it super simple to ensure I give maximum availability to our client commitments even when I'm on the go. While my amazing team holds down the day-to-day, it's essential I touch every piece of the process of our clients projects. All the technology, however, does not completely fill the deep need for connection and collaborative workshopping for our clients. We are in the business of bringing people together, after all! This is why I prioritize being present with our clients -- wherever they might be.
We prioritize accessibility and responsiveness. No matter what time zone our client is in. The ambiguous nature of event production has always driven me to build a culture that profoundly commits to ensuring our clients feel like we are just at the next desk – not across town, across the country or an ocean. This certainly isn't always the easiest, but it's an essential piece to our role in keeping our clients comfortable with their projects' progress and ensuring their voices are heard at all times. It's a responsibility we take extremely seriously at RGI.
Juggling clients worldwide takes an immense amount of organization -- something I learned from my mom. As a working mother of seven, she always overstressed the importance of achievement through organization. I've never met a more organized person in my entire life. Everything she did -- and still does -- always looks effortless because it's rooted in careful planning and thorough organization. That means always having a plan, having a backup for your backup strategy, meticulously thinking through every scenario and over-preparing for the unexpected - just like the steps we take to ensure our client productions flow flawlessly from coast to coast.
Thinking back on when I started RGI, producing events for anyone that would pay me, it’s amazing to see how very far we have come. As I reflect on where we are now and the amazing clients we have all over the world, I can say with conviction that it’s true when you love what you do, you don’t work a day in your life.
Cheers,
RG