Event Essentials: You're Invited! What Makes a Memorable Invitation
Invitations are one of the most important elements of throwing a great party! They set the stage for your event, declaring the theme, the attire, the color, the style and so much more!
But a good invitation is more than just a decorative piece of paper with a little information on them. Opening the invite should be an event in itself for your guests and should leave no questions unanswered.
When you are ready to send out invitations, it’s important to PIC the right one – one that is great in Presentation, contains all the important Information, and is Creative – PIC!
Presentation – Presentation matters. When it comes to the presentation there are a lot of things to consider with the invitation itself but also with, believe it or not, the envelopes. I mean think about it, it’s the first thing your invitee sees.
Let’s talk envelopes. There are actually a lot more things to consider when choosing the envelope than you might think – like what color, what size, are you going to handwrite the addresses or will they be printed, what postage to use, will it be lined with another paper inside, are you using a wax seal, ect. All of these details may seem small, but have the ability to make a big impact on your guest before they even see the invite.
When it comes to the invitation itself, it goes without saying the presentation is major. We love a beautifully printed invite that drives home your message.
I love an old-school invitation. There is something extremely elegant about receiving an invite through the mail, but beauty is only half the story at RGI. Reinforcement of the brand is equally important. - Rachael Glaws, Principal
Information – Making sure all the important information is included may sound obvious, but you would be surprised at how many times invites are sent out without RSVP information, attire, the address (not just the name of the venue!), etc. Before you finalize your print be sure to check it twice! You don’t want your guests confused or wondering about anything. Other than the date and time, make sure to include what that celebration is, who it’s for, the attire, what will be served (we are not talking about a full menu here, just what your guest can expect in terms of the scale. Will it be drinks and hors d'oeuvre, or dinner and dancing?) and any other detail you think your guest will wonder!
Creative – The more creative your invitations are the better! People love to see something that is out of the box. When looking for the right invite, get creative and do something different, but keep in mind your invitations should tie back into the overall theme of the event. Don’t be afraid to add unique elements to a beautifully printed invitation.
Now, get those show-stopping invitations in the mail and get ready to have a killer event!