Event Recap: The Gift of OPI
The holiday season is here and It's time to deck the hall and add a little seasonal sparkle -- from tips to toes!
Beauty mega-brand OPI needed to set an extra special scene, ensuring a solid debut of their 2022 holiday colors collection in front of a power-packed audience - so naturally, when they rang us up, we jumped in with both feet!
The client's goals were to debut the collection in a way that felt classic yet totally unique to a crowd of editors and influencers in the beauty space. When I tell you this audience has seen it all – they have - which makes our task particularly difficult as we inject a fresh point of view, surprise and delight to enchant and engage this influential audience.
For this NYC-based client, our thought was that it doesn't get much more festive than the iconic oak room in a hotel that truly needs no introduction, the Plaza Hotel! Needless to say, the client agreed. So we got to work creating a holiday-themed dinner experience we knew guests would not soon forget!
Attendees started in the adjacent bar for cocktail hour, complete with artisan-inspired signature concoctions curated to coordinate with shade categories highlighted in the holiday ad campaign. It was important to us to weave the brand through the event wherever possible. This included cocktail napkins with holiday hashtags and collection references, as well as edible floating logos adorning the libations.
Guests took turns being buffed and polished in holiday hues at manicure stations tucked into the iconic banquette cubbies surrounding the room - and product displays and installations offered the opportunity to absorb the inspiration behind the collection.
After cocktail hour, came the big reveal! Guest processed into dinner, held at long king tables overflowing with holiday adornment. The room lends itself particularly well to candlelight, and it's one of the handful of venues that comfortably allows open flame. We lined the tables with dozens of 3-foot candelabras adding much-needed height to a room with soaring ceilings and an amber glow - the warmth and magic could not be beat.
Down the center sat single stem arrangements in deep reds echoing the collection's signature color, highlighted by gold foil stamped menus and glittering wrapped gift boxes at each seat, serving not only as the place card but gifting the complete collection to each attendee
A statement photo wall adorned with gift boxes wrapped in paper coordinated to collection shades was a must-stop spot all night. As the collection was toasted long into the evening and holiday music filled the hall, we couldn't help but marvel at the special scene set for the most magical time of the year.
