Event Recap: got2b - Uniquely You!

Nov 22

Written By RGI events & public relations

When hair care client got2b came to RGI for support in debuting a new line of metallic hair colors, we couldn't help but immediately gravitate towards such a unique product.

Wait – that's it! As we looked for ways to create an event experience worthy of this one-of-a-kind product line, we realized the key was to lean into that individuality and focus on supporting the consumer to be uniquely them!

The venue was the iconic lips in Midtown Manhattan. A legendary stage for some of the country's most recognizable and unique drag performers! Through advanced product gifting, we worked closely to endear the product with some discerning talents ready to display and endorse the line to an equally discerning audience of beauty industry editors and press.

Upon entry, attendees posed in front of a one-of-a-kind step and repeat featuring saturated ribbons of each metallic shade. A further photo op featured Pantone color block pedestals topped with metallic gold mannequin forms and custom-dyed wigs.

At another activation, the brand's magic mirror technology allowed attendees to "try on "different metallic shades and experiment with the look without the commitment. For those a little more daring and ready to take the plunge, we created a custom vanity station where hair and make-up artists were available to curate a look for each guest taking inspiration from one of the signature shades.

The experience extended to the bar where, with the help of an expert mixologist, we created a four-step custom cocktail experience, ensuring each attendee could choose craft techniques and show-stopping effects to create a concoction just as unique as themselves!

After a stellar performance by some of Manhattan's top drag artists heralding the hues as only a headliner can, guests were gifted a product array via custom-fabricated displays made to mirror the retail endcap one might find at a department store register.