RGI EVENTS CASE STUDIES
La Roche Posay:
Pride in Dermatology
PRIDE in Dermatology
La Roche Posay, a longtime client of RGI and market leader in dermatological beauty, approached us first in 2019 to support a brand initiative around Pride month honoring friends, family and allies in the Dermatology community. Now, after 5 years of PRIDE in Dermatology and over half a million dollars given to NYC based nonprofits, enthusiastically say it’s one of the events we look most forward to every year.
One of our favorite PIDs took place in Midtown Manhattan at the Irving Plaza Theatre. The event was emceed by La Roche Posay’s Director of Medical Affairs Tyler Steele and the incredible Miss Peppermint from Ru Paul’s Drag Race and Drag Race All Stars.
Jody Watley, one of the Top 100 Dance Club Artists and who scored five number one hits on the U.S. Billboard Hot Dance Music/Club Play, kicked off the show with her electric energy and crowd interaction, followed by a set by the iconic ladies of EN VOGUE who’s performance had the crowd of nearly 500 dancing nonstop and singing along to every greatest hit!
WHAT WE DID
Full-service event design
Event management
Talent procurement and management,
Event content strategy
Event planning and supplier management,
Event technical production and onsite execution
As guests arrived, they walked under a massive rainbow floral installation before walking the rainbow carpet at check-in. The venue was washed in brand and message enhancing decor and activations including a 30 foot staircase wrap, custom built product pharmacie, and an interactive PRIDE wall for attendees to send messages of encouragement and support. RGI also produced a simultaneous live stream virtual event for a nationwide audience of hundreds
Throughout the show, La Roche Posay donated $100,000 to two featured non-profits, OutCare and Homeward. Outcare is the nation's first comprehensive resource for LGBTQ+ healthcare offering provider and healthcare resource directories, mentorship, medical education reform and cultural competency training. At Homeward NYC, LGBTQ young adults with a history of trauma gain access to affordable housing in a supportive setting where they collaborate as active participants in their own care, goal-setting and achievement.
