Event Recap: Pride in Dermatology
As Pride month comes to an end we take a look back on one of our favorite events we are beyond proud to be a part of every year! From high-level production with a star-studded lineup to show-stopping design and killer swag, this year's third annual La Roche-Posay Pride in Dermatology was definitely one for the books! With a strategic approach and a focus on creating Instagram-worthy moments, the event left attendees inspired and enthusiastic.
RGI left no stone unturned when it came to crafting visually stunning and memorable experiences. To welcome attendees, a vibrant rainbow "red carpet" was rolled out, symbolizing the LGBTQ+ pride flag. This colorful pathway invited guests into the venue, setting the tone for the event's festive atmosphere. The intention was to create a visually appealing entrance that attendees would capture and share on their social media accounts, spreading the message of inclusivity to their followers. To enhance the tunnel-like structure, RGI added a tunnel of rainbow draping with pride-focused neon signs hung along the pathway.
Additional post-worthy moments were scattered throughout the venue with a step-and-repeat in the downstairs basement complete with a photo booth and props! Upstairs was a second step-and-repeat where guest could snap their own photos while a mobile photographer roamed around snapping candid moments and sending them directly to attendees' phones via email and/or text message.
To further elevate the event's ambiance global superstar Vanessa Williams and comedian Judy Gold, both champions for the LGBTQ+ community were enlisted. Their dynamic and captivating performances mesmerized the audience, fostering an atmosphere of celebration and unity. Attendees were captivated by their talent, and their social media feeds were flooded with videos and images capturing these unforgettable moments.
The logistics behind a production with this type of star power is no small feat. From facilitating travel and accommodations to creating stage graphics, and programs and developing a flawless run of show, we definitely had our hands full, but lucky for us our fearless leader Rachael got her start in the music/talent industry so it was second nature to the RGI team.
La Roche-Posay's commitment to the LGBTQ+ community extended beyond the event itself. The brand donated an impressive $150,000 to three exceptional organizations supporting LGBTQ+ rights and empowerment. This gesture not only highlighted the brand's dedication to making a meaningful impact but also inspired attendees to contribute to these organizations and raise awareness for the community's ongoing challenges.
This event serves as a shining example for other companies to follow, showcasing the immense power of leveraging platforms to support marginalized communities and create a more inclusive world.