NextGEN Leadership Board
Event Type: Non-profit cocktail party
Attendees: 200
What We Did: Planning, Design, Production and On Site Execution
Venue: Long View Gallery, Washington D.C.
Theme: A Celebration of a Philanthropic Organization for Global Effort
RGI's Favorite Creation: Custom Airbrush Tattoo Bar
Biggest Challenge: Weaving organization's messaging through this event for an audience of philanthropic minded young professionals in an engaging yet authentic way.
RGI was brought on board by the NextGEN Leadership Board in 2014 prior to the organization's launch in New York City. After RGI's successful production at Midtown Loft and Terrace in Manhattan last summer we were retained to build the Board's outreach strategy through special events continuing in New York City and expanding to Washington, D.C. Beginning in 2015, RGI created and executed the Board recruitment strategy got the Washington, D.C. Chapter as well as the planning, production and design of D.C.'s Marquis event and the NextGEN Junior Gala in May of 2015.
The goal of this Gala was not only to make money for this organization, but to engage and retain an audience to expand the NextGEN Chapter in Washington, D.C. In order to do that RGI placed priority on NextGEN's organization messaging by weaving touch-points through the event so that while participants could enjoy the different aspects that were provided, attendees were exposed and encouraged to pledge their support to the organization.
Event highlights included: an artisan cocktail custom action-oriented libations to attendees, international themed hor d'oeuvres, a multi media moving picture photo booth, Moroccan style lounges and decor and an airbrush tattoo bar where guests were adorned with NextGEN's tagline and logo for the remainder of the evening. The centerpieces was a custom 20 ft poster where the organization's representatives encouraged event attendees to make an emotional pledge to support action across the globe.
Scroll down to see some snaps of this evening!
