Event Recap: Forefront Dermatology Networking Reception
What would you do if you hosted a party on St. Patrick's Day? It sounds like an easy call to make - shamrocks, green accents, and Guinness, right? Well, what happens when your client doesn't want the holiday to be the event's central theme? That was the question we were very recently faced with when our long-time client came to us with a dermatology networking reception to take place on March 17th in New Orleans -- a city that notoriously loves to celebrate so enthusiastically!
We always want to ensure any event produced by RGI is an elevated experience for our clients and their guests. This means that while we incorporate the holiday with a subtle nod here or there, we made sure to stay away from turning this event from corporate to chintzy. Custom whisky cocktails helped set the mood, without overwhelming the other, in our opinion, quite frankly more important, elements of the evening – the brand itself!
From custom lighting to an exciting guest of honor – the famed Dr. Pimple Popper - and a L'Oréal-sponsored beauty bar, the night was about all things dermatology!
Let's talk about this beauty bar! This bespoke build-out was created to highlight the amazing products handed out in the swag bags- courtesy of L'Oréal! This custom beauty bar wall was a real showstopper, with the coveted SkinCeuticals, Vichy, La Roche Posay, and Cerave jars taking center stage against creamy white florals and the twinkle of candlelight. The wall was not only stunning but educational, with branded messaging about the importance of skincare.
It's hard to imagine what could pull focus, but we managed to with the second activation: The Dr. Pimple Popper Lounge! Complete with a step and repeat, branded pop-ups, a full lounge seating area with branded pillows, and oh yes, Dr. Pimple Popper herself! We could not have asked for a better brand ambassador, plus the guests could not get enough!
We loved bringing this event down to New Orleans with our long-term clients. Building these relationships with brands means that even though our partners stay the same, the challenges and rewards keep changing with each event, and now that 2023 is put to bed we simply cannot wait to get started on their 2024 event!