Event Recap: JOAH - A Night of Surprise & Delight

After 15 years in business and nearly 1,000 events produced – a fundamental goal at RGI is to keep creating inspiring experiences, never rest on our laurels and push the envelope creatively and strategically.

Sometimes, if you are lucky – all you need to do is find the right venue! When a long-time partner approached us to produce a product launch for a very special brand, we knew the location needed to be just as surprising as the product. Enter Keys and Heels – a real speakeasy-style gem in New York City's upper east side. An unassuming facade cleverly hides an on-trend bar, the perfect locale for a disco-drenched party!

We leaned into a product that is all about the glitz and decked out the space with assorted disco balls, and all that shimmers! A live ice carver entertained the crowd by creating a frigid rendition of the brand logo, and guests enjoyed a crisp glass of bubbles - branded of course - from the champagne tower.

The surprise and delight on guests' faces as the event was revealed behind this unassuming storefront was simply attendee #goals! And this commitment to finding fresh new ideas is a huge reason why we've successfully rolled out hundreds of these events for hundreds of happy clients over the years!