All in the Details: The Perfect Step-and-Repeat

Step, pose, repeat! We are all familiar with the icon event arrivals view of pictures on the red carpet. But did you know there is a term for this arrivals area? Step-and-repeats are so named because as attendees alight into an event environment, they are invited to pose for photos, take a step and repeat the pose. These days it's not just Hollywood premiers that are looking for that perfect photo op. Read on for our top three steps to repeat (*insert winking emoji here*) to create the ideal spot for your guest to pose!

Step 1: Get creative!

Step and repeats don’t have to be just a wall with a logo plaster all over. Spice it up and get creative! Add some texture by incorporating elements like balloons, flowers or ribbons. Another way to add to your wall is to include cutouts or pedestals. These help to add dimension. Some of our favorite walls where our creativity shined have been for the Washington Nationals and SkinCeuticals!

Perhaps the most obvious of all the steps, but arguably the most important, make sure there is good logo visibility! This wall is where your attendees will take the photo they will most likely post on social media. Think of it as free advertising! Whether you print your logo all over the wall or turn it into a beautiful neon sign (which is incredibly popular right now!), make your brand seen!

Step 2: Size matters!

It really does – and at RGI, we firmly believe the bigger, the better! You want your step and repeat to be seen, so it draws guests to it. Most will want to take a photo with a group of people, so it’s important to make the wall large enough that everyone fits in front. Plus, the whole point is to provide a killer backdrop – you don’t want an ugly blank wall in your photo because you have to step so far back to get everyone in!

Step 3: Location is key!

We all know how the saying goes - location, location, location! Where you position the wall is so important. Keep in mind traffic flow, space for the photographer to adequately capture the photo, lighting, if your event is outside the sun's position and how it will affect pictures, if it is visible, etc. You will want to consider these things when it comes time to set it up.  

No matter what type of event you are hosting, attendees are bound to take a photo or two! A great spot gives them the perfect backdrop and you the perfect advertising - a win for everyone! Just follow those simple *steps* and *repeat* (okay, okay we're done) at your next gathering!