Event Recap: KIMCO's “Miracle on Market Street”

To mark the start of the holiday season, real estate client, KIMCO Realty, held its first-ever holiday kick-off celebration called “Miracle on Market Street” – a multi-faceted affair for the whole family at Kentlands Market Square in Gaithersburg, Maryland. RGI worked with local Kentlands businesses to engage the local community on the biggest shopping day of the year, Black Friday!

 For one day only the Kentlands shopping center was transformed into a Winter Wonderland complete with a North Pole-themed petting zoo and a visit from Santa Claus! Shoppers were treated to freshly made donuts and delicious warm cookies from local food trucks. To wash down delicious treats, an artisan tap truck served up festive drinks – a cranberry ginger ale and an iced apple cider! Crowds were serenaded by the sounds of the season as carolers roamed Market Street and a DJ played all the holiday tunes!

Located in The Mews, the ‘kidz corner’ is where you could find children painting holiday ornaments and dreidels, Santa posing for photos, and the KIMCO tent where over a hundred stockings filled with a Miracle on Market Street scavenger hunt detail cards were passed out. The first 50 customers to pick up their stockings also received a custom KIMCO s’mores kit.

The holiday kick-off was the start of a month-long scavenger hunt shop-a-thon, where shoppers have the chance to be rewarded for their purchases with prizes courtesy of KIMCO. The event was an extraordinary opportunity to engage businesses from across the shopping center.

This was truly a joyful start to what we know will be an incredible shopping season for our partners at KIMCO in Kentlands Market Square!