If you were at an RGI event ten years ago, there is very little chance you would have seen a balloon installation of any kind. In fact, there was a time when we would hang up the phone at the mention of balloons. There was no amount of money you could pay for us to incorporate air-filled latex into any event. However, balloons have evolved over the past decade, and so have our feelings towards them.

*Balloon installation at an RGI produced event for beauty brand product celebration in NYC!*

The idea of taking a simple balloon arch and manipulating it into a focal point has really blown up (see what we did there?) into something kind of amazing. What was once a cheesy decoration has transformed into works of art.

“It's remarkable the changes we’ve seen over the last four years to the options and artistry around something as simple as balloons! Where it used to be the last thing I would ever suggest to a client, now, it’s frequently one of the first - especially when a client needs a big impact on a tight budget!” -Rachael Glaws, RGI Principal

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Here are our top 3 reasons why you, too, should embrace balloons.

1. Entryway wow moment. We are sure you have seen a traditional balloon arch, but this is RGI, and we seldom do anything traditionally. We amp up a classic silhouette by going with a garland. Balloon garlands are an easy and simple way to decorate the entrance of a space if you really want your guest to know where the party is. We love a big, full and grand balloon garland, especially when dressed up with florals.
2. Space filler. At RGI we love a fully decorated room – from floor to ceiling! A favorite balloon install of ours was from a recent store opening event for our clients in New York City. It was simple yet stunning. The store was not very big, so we didn’t have much room to work with, and we certainly did not have floor space for a grand balloon set up. So naturally, we did what RGI always does, and we went up. Hundreds of white and gold balloons filled the ceiling with beautifully curled ribbons dangling down, creating a beautiful display.
3. Branding. Organizational identity and messaging is easy and elegant through creative additions to any balloon display. This can take the shape of balloons branded with a company logo, company tagline or event hashtag. We also love rigging a laser-cut sign either into the ballon installation or on a frame. Whether they are scattered around your event or a focal point photo moment, we love incorporating these touches to further #MaterializeTheMessage.

From shapes and sizes, to colors and finishes and even the ability to brand, balloons have made it possible for us to create big, exciting moments at minimal costs.